The Blog

Today, many businesses, both big and small use email marketing to reach their customers. To survive in this competitive economy, you have to look for ways to outdo your competition, and one of the ways you can do this is by adopting email marketing. Those who are not familiar with this marketing...

Email marketing is outdoing the printed direct mail as the preferred method for companies to reach prospective customers directly. There are plenty of benefits associated with email marketing. Email is faster. A good direct mail takes quite some time to create, but once the concept and recipient...

The first benefit of email marketing is a targeted audience. Meaning that you will be marketing your products to the people who are interested in them. In this case, you will have control on who sees your adverts by dividing your list according to their demographics, status, data points, and...